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2016 Nooma Noosphere Marketing.
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Diving into
Marketing

NOOsphere MArketing is the perfect place to meet the real big fish of AdTech – the ones who know what "blue ocean" actually means. Let's get into the depth of marketing together!

May 12, 2017Kyiv, Ukraine • Hosted by:
About us
Blue ocean has become a metaphor for the unknown market space, where participants don’t just follow the competitive rules of the game but create their own. Our panel of experts will share the latest trends and prospects in Mobile, Traffic tracking, Conversational Commerce and Video Marketing.
8
big fishes hour dive
After-party
for deep sea fishermen
Great catch of case studies
and contests with door prizes
Speakers
Meet the big fishes, who prefer unusual marketing solutions, that are able to change fundamentally all the marketing strategy, to bloody 'red oceans’. Don't think that their personal experiences are fish stories. Listen as they share the whales they have landed in crowded and well-known market spaces. It is here that they earned their titles as business sharks.
Alex Omelianovych CEO, AdsBridge

Alex has been working in online marketing since 2010. In 2013 he founded AdsBridge – a SaaS tracking platform for marketing agencies, media-buy teams, and large-volume affiliates. Since that time, the company has earned the loyalty of more than thousand clients all over the world and it is widely considered to be one of the best tracking solutions on the market.

Mark Hassin Chief Revenue Officer at GDM Group

Mark leads all global revenue-related activities at GDM Group. Prior to GDM Group, he spent three years at Tipalti, a global mass payment solution. Mark established Tipalti's office in Silicon Valley and has built a sales team that has led the company to over 200 percent growth year-over-year with over two billion transactions. Before Tipalti, Mark was VP of strategic accounts at BlueSnap (formerly Plimus) and CEO of a top-10 digital agency in Israel, Publicis Webimage. Mark holds an MBA from Santa Clara University in California.

Alex Volskyi Head of R&D at TrafficDNA

Alex is a certified financial expert and marketing specialist. Since 2012 he has been the Head of R&D Department at the full-service marketing agency TrafficDNA. The department led by Alex is responsible for IT product analysis, online market conjuncture on a global scale and detecting emerging trends. Alex is also a mentor at Noosphere Engineering School.

Jan Prolis
Yana Prolis Product Marketing Manager at GDM Group

Yana has over 5 years of experience managing IT projects. In 2010-2013 she was an organizer of the OWOX – the largest ecommerce conference in Ukraine. In 2013-2014 she «jungled with chainsaws» in the capacity of Digital Producer, launching projects for Life, Dominos, Baccardi etc. 2014-2015 –participated in launching ecommerce startup MYService as a Project Manager. Now she is dealing with “monetization of user needs” in a position of Product Marketing Manager at Global Digital Marketing Group.

Daniel Elad Vice President of Video Advertising at GDM Group

Daniel is an expert in Media Buying, Ad Networks, Online Advertising, Mobile Marketing and Digital Media. Prior to Global Digital Marketing Group, Daniel was the Media Manager Team Leader in Taptica, a data focused marketing solution.

Speaker to be announced
Speaker to be announced
Spencer Scott Founder and CEO at Meed

Having spent more than 20 years in tech, Spencer has helped app marketers drive hundreds of thousands of installs and led teams that drove more unique U.S. traffic than any other incentivized ad network. Previously served as the CEO of FreeMyApps, the world's largest mobile app and game discovery network, which will continue to operate as a Meed offering. An active advisory board member of Yesware, he has also served on the board of companies acquired by Facebook and Groupon. He is considered a prominent thought leader in the ad tech space, having spoken at events including Digiday, ad:tech, Casual Connect and more.

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Program
10:00—11:00
Registration & Welcome Coffee
11:00—11:15
Official Opening
11:15—11:55
Mark Hassin, GDM Group, “Sales and marketing – how to optimize the funnel”, Q&A session
11:55—12:35
Alex Volskyi, TrafficDNA, “Conversational Commerce – entry field or battlefield?”, Q&A session
12:35—13:15
Alex Omelianovich, AdsBridge, “Tracker: squeeze the maximum out of your traffic”, Q&A session
13:15—14:15
Lunch
14:15 —14:55
Daniel Elad, GDM Group, “How Programmatic Video is Changing the Game”, Q&A session
14:55—15:35
Spencer Scott, Meed, Topic to be announced, Q&A session
15:35—16:00
Coffee break
16:00—16:40
Yana Prolis, GDM Group, Topic to be announced, Q&A session
16:40—17:20
Speaker to be announced
17:20—18:00
Speaker to be announced
19:00
Afterparty
Contact us
Tickets purchase
Olga Yasinitskaya yasinitskaya@noosphere.com 068 414 55 04
Partnership
Anna Voronova avo@noosphere.com 097 551 20 39 093 014 90 56
General issues
Olga Zima zima@noosphere.com 063 894 61 72 Kate Loginova loginova@noosphere.com 095 023 05 97
Venue: “Cosmopolite” Hotel,
Kyiv, 6 V. Hetmana Street
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